Master the ‘write stuff’ with The South African

Module 1: Introduction to Voice, Style and Target Audience (2 hours)
5 Topics | 1 Quiz
The South African: Inked in solid ethics and strong values
Code of Ethics
SEO and Keyphrase Targeting
Who are we talking to?
Mobile optimisation
Module 1 Quiz
Module 2: Crafting the Right Tone and Style (2 hours)
7 Topics | 1 Quiz
How We Tell “Our” Stories
Always Fair, Always Accurate
Proper Sourcing and Citing
Building Trust and Confidence
Creating an Engaged Reader
Mastering Names, Titles, and Officeholders
Polishing Writing on Parliament, Government, and Locations
Module 2 Quiz
Module 3: Structuring and Formatting Content (2 hours)
8 Topics | 2 Quizzes
Crafting Effective Headlines
Headline questions for podcast
Writing Engaging Blurbs and Excerpts
The Art of the First Paragraph
Second paragraph (context)
Beyond the introduction
Ideal Content Length
Mastering Sub-Headings & Sub-head tips (30 minutes)
URL
Module 3 Quiz
Module 4: Enhancing Content with Media (3 hours)
8 Topics | 1 Quiz
How to Embed posts in article
Images
Sourcing Images
Alt-text
Screengrabs
Handling Sensitive Content
Writing Image Captions
Custom Images
Module 4 Quiz
Module 5: Links and SEO Optimization (2 hours)
7 Topics | 1 Quiz
How to use Tags
Guidelines on Internal Links
When to use No-Follow Links and how to insert them
Canonical Links
Targeted keyphrase strategies
Pointers for good readability
Training, Technical and Quality (TT&Q)
Module 5 Quiz
Module 6: What you need to know(1.5 Hours)
4 Topics | 1 Quiz
Wires
Live Blogs
Push Notifications
Writing Principles: Before the story starts
Module 6 Quiz
Module 7: Advanced Techniques and Content Evaluation (1.5 hours)
7 Topics | 1 Quiz
Author Profiles
How to set up a good user profile
Google Analytics Custom Report
Author access
Understanding what Google Wants
Choosing the right story
Developing Unique Angles
Module 7 Quiz
Module 8: Writing for Engagement (1.5 hours)
9 Topics | 1 Quiz
Using Power words for page views
Greed
Curiosity
Sloth words
Lust
Vanity
Trust
Anger
Fear
Module 8 Quiz
Module 9: Associations (15 min)
3 Topics
I Love South Africa
SA People
Die Suid-Afrikaner
Other Resources
9 Topics
The South African Handbook, Guides and Policies
Free-to-use images
9 steps to publishing in WordPress
Determining relevance in SA online media
Aggregation – best practice
Duplication
Video guidelines
National and Regional News
Google guidelines on ‘people-first’ content
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Determining relevance in SA online media

Master the ‘write stuff’ with The South African Other Resources Determining relevance in SA online media

Knowing the difference between “hot and not”. A document detailing free-to-use online tools intended to determine relevance and influence successful key phrase targeting. 

Lesson material

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