How We Tell “Our” Stories

• It’s our goal to deliver content to our readers in a cool, collected and conversational manner.
• We’re not a high-brow publication and don’t intend to become one.
• Our voice should be accessible to the ordinary person on the street
• Our content is meant to resonate on a personal level.
• We encourage writers to use their voices to add a piece of themselves into every content they produce.
• Use language which elicits an emotional response from the reader.
• We don’t do boring, vanilla, copy-paste content.
• We’re not afraid to push boundaries and say things other publications may shy away from, but we always follow a few fundamental principles.
• Always look from a different perspective, beyond the news, beyond the obvious. We must agitate (prod a reader to read the story and offer a different perspective.

Develop your unique writing style so readers return to your content because they like to hear  (a) what you have to say and (b) how you say it. Your brand needs to work in unison with TheSouthAfricans – we’re not afraid to push boundaries and say things other publications may shy away from. However, we always follow a few fundamental rules.