The South African: Inked in solid ethics and strong values

High ethical standards and strong values are at the heart of every success story. 

Anchoring its platform and its people, while driving delivery across its operations, The South African remains committed to its strong code of ethics and values – both internally and externally. 

And as a cornerstone of public trust, fairness, and quality – good values are central to The South African’s ethos and as such – are embedded in both its fine print and in its DNA.   

Crafted, ultimately, to drive  its collective vision – that of delivering fearless, yet responsible and engaging journalism –  the strength of The South African’s values will continue to play an important role in moving South Africa and its people forward. 

Our Core Values

The South African is anchored on five primary values: 

  • Integrity – Striving for the truth with honesty and fairness. 

  • Quality – Motivated by excellence in all we do and at all times. 

  • Progression –  Dynamic and continuous improvement. 

  • Empowerment –  Provide information that empowers individuals, communities and the nation.

  • People Power –  Trust in your team.

Our Commitment to Excellence

The South African strives to deliver: 
  • Well-crafted, professional and engaging content.

  • Research excellence and valuable insight for our readers.

  • Information with purpose and added value. 

  • Comprehensive coverage of South Africa for South Africans.