Fear
If you want to inspire your readers to take action–whether that’s sharing your blog post, downloading your lead magnet, or buying your product–use these power words to make them fearful of what might happen if they don’t.
(Just make sure you don’t completely paralyse them with fear: also provide an actionable solution to their problem.)
Agony Annihilate Apocalypse Armageddon Assault Backlash Beating Beware Blinded Blood Bloodbath Bloodcurdling Bloody Bomb Bufoon Bumbling Cadaver Cataclysmic Catastrophe Caution Collapse Corpse Crazy Cripple Crisis Danger Dangerous Deadly Death Destroy Devastating Disastrous Drowning Dumb Embarrass Epidemic Fail Feeble Fired | Fool Fooled Frantic Frightening Gambling Gullible Hack Hazardous Hoax Horrific Hurricane Insidious Invasion IRS Jail Jeopardy Lawsuit Looming Lunatic Lurking Meltdown Mired Mistake Murder Nightmare Painful Pale Panic Peril Piranha Pitfall Plague Played Plummet Plunge Poison Poor Prison | Pummel Pus Reckoning Refugee Revenge Risky Savage Scary Scream Searing Shatter Shellacking Silly Slaughter Slave Smash Strangle Stupid Suck Suffering Tailspin Tank Targeted Teetering Terror Terrorist Torture Toxic Tragedy Trap Trauma Vaporize Victim Volatile Vulnerable Warning Worry Wounded Wreaking havoc |