1. The name on the author profile must be the same as the byline it’s attached to
2. Keep it brief (between 80 and 100 words)
3. Use a third-person voice
4. Start with a one-liner that covers the most important facts you want the reader to know
5. Sell yourself
6. List achievements sparingly (not more than 2)
7. Include some personal tidbits
8. Use a professional photo
9. Finish it off sharing by something interesting about yourself, to help the reader relate to you
Some useful links:
● https://www.searchenginejournal.com/5-ways-to-evaluate-your-authors-for-seo/372545/#close
● https://seo-hacker.com/google-authorship-markup-affects-seo/
● https://www.searchenginejournal.com/why-author-reputation-matters-for-search/262799/#close
● https://seo-hacker.com/author-reputation-google-e-a-t/
● https://www.grammarly.com/blog/how-to-write-bio/
● https://www.searchenginejournal.com/google-explains-author-page-importance/370996/
EXAMPLE ONE
Betty Blue is an environmental activist and author saving the planet one article at a time.
She has always been passionate about living sustainably and completed her degree in Ecotourism after finishing an internship at WWF South Africa. Betty has been bringing us the latest news going green for the past 5 years and has been nominated for a Nobel prize in 2021. When Betty is not writing, she is caring for her miniature panda bear, Fluffy, whom she adopted during her time at the WWF.
EXAMPLE TWO
Zola Zuma is a world-renowned stylist and content producer bringing you the latest fashion trends straight from the catwalk. Playing dress-up from a young age, Zola knew she was destined for the glamorous world of fashion. After completing an internship at the Fashion Police, Zola worked alongside Anna Wintour at Vogue where she honed her reporting skills. The highlight of Zola’s career was styling Blake Lively for the Oscars in 2020. Zola also holds a Guinness world record for the biggest shoe collection!