Mastering Sub-Headings & Sub-head tips (30 minutes)

Frequency, placement and differences between H2 and H3

Generally speaking, your first sub-head [H2] should be present after the second or third paragraph and should contain your focus keyword. Thereafter, a sub-head should separate text every 200 words or so.
H2 headings are used more often than H3 headings and hold a higher value (in terms of keyword strength). H3 headings can be used but only after an H2 (i.e, never place an H3 heading above an H2  heading in your copy, unless you’re working on a series of lists)
As a rule of thumb, ensure your first sub-heading appears in H2. Thereafter, H3 may be used.
There is no longer a need to write your sub-headings in capital letters as they will appear capitalised once published in any case.

Sub-head tips

Tip #1: Write your sub-heading as a question.
A simple heading that poses a question can draw readers further into the text. Just be sure you provide the answer early in your content. This tip works well with average readers.
Tip #2: Keep it short, simple and obvious.
A heading that gets right to the point will win more readers. Simple sub-headings offer readers a break and help them decide whether to keep reading.
Tip #3: Use headings and sub-headings to help you organise information. To reach a wider audience, chunk information by using short sub-headings that tell the reader what comes next.