Master the ‘write stuff’ with The South African

If you have what it takes, if you have the  ambition and if you need the skills to be publishing -ready with The South African – you are on the write course. This tailor-made programme is geared to equip you with all the essential writing and technical know-how you will need to master  online publishing.  

Google guidelines on ‘people-first’ content

People-first content means content that’s created primarily for people, rather than search engine-first content made primarily to gain search engine rankings.

Google wants content that will help people, not machines, with reliable information. It wants content people can trust because it is well-researched and demonstrates that the writer is knowledgeable on the topic or subject.

Lesson materials

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