Long paragraphs (especially displayed on mobile browsers) tend to lose the reader’s attention and can be difficult to follow. For this reason, we recommend the overuse of paragraphs.

An in-body paragraph (excluding your introductory paragraph) should not contain less than 35 words – UNLESS you are attempting to make a bold and jarring statement with the use of just a few words between paragraphs.

A paragraph should not contain more than 80 words. Sticking within these parameters ensures that copy is easy to read and digest.

There are exceptions to the above guidelines, especially when dealing with listicles and quote-heavy pieces.

Please note: ALL articles need to have a word count of no less than 400 words.

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