I Love South Africa

About I Love South Africa

I Love South Africa is part of the Blue Sky Publications group, publishers of The South African, one of South Africa’s largest and fastest-growing news publications. 

In the absence of a strong national brand that focuses solely on the country’s tourism and hospitality sectors, I Love South Africa has come to life. I Love South Africa will work alongside the travel and hospitality sectors to support and stimulate domestic and international tourism in South Africa while engaging readers on the more unique and beloved areas of the country.

While exploring all aspects of tourism and hospitality, I Love South Africa will be the go-to source of daily travel news keeping readers up to date with the high-tempo travel and hospitality sector.

Publishing guidelines

Our hope is that I Love South Africa emanates positivity and showcases the beauty of our local tourism industry, therefore, we try to avoid posting any negative pieces on that website. 

We also encourage a balance between listicles and travel news articles. While travel news may have more potential to become serious, that’s okay but we do encourage writers to depict that news in a positive way.

An example of keeping travel news positive or giving it a positive angle can be seen in the below example: 

https://ilovesouthafrica.com/news/msc-cruises-temporarily-suspends-sa-cruises/

Instead of having a headline that reads: “MSC Cruises: SA passengers have to be vaccinated to join”, one could change it to: “All aboard!: Do you need to be vaccinated to experience an MSC Cruise?” 

https://ilovesouthafrica.com/south-africa/vaccinated-to-be-allowed-on-msc-cruise/