Who are we talking to?

The South African’s target audience

From niche audiences, through unique content strategies, to the majority of South Africans, through breaking news, sports and current affairs. Here are some quick facts about our current readership:
       
Key locations: Gauteng (58.98%), Western Cape (18.50%) and KwaZulu-Natal (13.66%) (Other provinces less than 2.7%)
Gender split: 50% female – 50% male           
Most engaged age group: 25 – 34; 35 – 44 in second place        
Browser: 92.3% mobile

(Data gathered from Google Analytics – date range 1 January 2022 to January 2023)

While we aim to cast the net wide, our current aim is to continue connecting better with millennials and younger readers (particularly 18 – 25-year-olds) and working-class South Africans who are avid news consumers and depend on us to provide them with information to navigate their daily lives.

Therefore, it’s important to keep this in mind when considering content choices (relevance) and how you deliver that information to the reader.