Master the ‘write stuff’ with The South African

Module 1: Code of ethics and target audience (2 hours)
5 Topics | 1 Quiz
The South African: Inked in solid ethics and strong values
Media code of ethics
SEO and keyphrase targeting
Who are we talking to?
Mobile optimisation
Module 1 Quiz
Module 2: Setting the tone
5 Topics | 1 Quiz
How we tell ‘our’ stories
Always fair, always accurate
Proper referencing and in-text citation
Building trust and confidence
Creating an engaged reader
Module 2 Quiz
Module 3: Writing for the web: Structuring and formatting content (2 hours)
8 Topics | 1 Quiz
Crafting effective headlines for the web
How to write engaging excerpts
The art of a good intro
Beyond the intro: Second paragraph (context)
How to structure an article’s body text
Content length
Mastering subheadings
URL best practices: Clear and concise
Module 3 Quiz
Module 4: Enhancing content with multimedia elements (3 hours)
8 Topics | 1 Quiz
How to embed social media posts and YouTube content
Image size: What to know
Sourcing images: Copyright, etc
Image SEO: Alt text guidelines
Screengrabs
Handling sensitive multimedia content
Writing image captions
Custom images
Module 4 Quiz
Module 5: SEO best practices (2 hours)
7 Topics | 1 Quiz
How to use tags
Guidelines on links
When to use No-Follow Links and how to insert them
Canonical links
Targeted keyphrase strategies
Pointers for good readability
Duplication
Module 5 Quiz
Module 6: Writing for Engagement (1.5 hours)
6 Topics | 1 Quiz
Understanding what Google wants
Choosing the right story
Developing unique angles
Before the story starts
People-first content
Aggregation
Module 6 Quiz
Module 7: Wires, blogs and push notifications (0.5 hours)
3 Topics | 1 Quiz
Wires
Live blogs
Push notifications
Module 7 Quiz
Module 8: Getting set up (1.5 hours)
3 Topics | 1 Quiz
Author profiles
How to set up a good author profile
Author access
Module 8 Quiz
More resources
2 Topics
Free-to-use images
9 Steps to publishing in WordPress
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Module 7: Wires, blogs and push notifications (0.5 hours)

Master the ‘write stuff’ with The South African Module 7: Wires, blogs and push notifications (0.5 hours)
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