Duplication

Word-for-word article duplication, even under the guise of an “ICYMI (In case you missed it)” article, is bad for SEO and goes against acceptable publishing standards.

Rather repost the article on social media as an “ICYMI” or add “ICYMI” to the title of the existing article (never alter the URL because it will lead to broken links and 404 errors). Additionally, follow up your article with another one that provides new information or another angle, with a new SEO title/headline, excerpt/meta description, featured image and new related links.

Then add “UPDATED VERSION” between the title and the first/intro paragraph.

Every article must be different. Duplicating articles is fraudulent and distorts the number of articles published, and Google will eventually punish us by lowering our ranking.