Duplication (ICYMI)

● Duplicated articles are unacceptable.

● Always follow up and update your article instead of simply republishing it.

● Your updated article must have new information and add new value – new headline, excerpt,

intro, image/s, links, etc.

● It is always better to have two distinct articles than two similar ones, which Google hates.

● Due to duplicated content, The South African could get completely de- indexed from the

ranking.

In today’s fast-paced media landscape, originality and value are paramount for journalists. Duplicating articles not only undermines credibility but also wastes resources and fails to provide readers with fresh perspectives, lets explore the pitfalls of duplication and offer practical tips to foster originality in journalism.

1. Definition of Duplication:

   • Duplication refers to the act of rehashing content from existing articles without adding significant value or original insights.

2. Pitfalls of Duplication:

   • Diminished Credibility: Readers may lose trust in journalists and media outlets that recycle content.
   • Wasted Resources: Duplicating articles squanders time and resources that could be better spent on original reporting.
   • Lack of Value: Duplicate articles offer little to no new information or perspectives to readers, leading to disengagement.

Strategies for Avoiding Duplication:

1. Thorough Research:

   • Conduct comprehensive research to ensure you’re aware of existing articles on your topic. Use reputable sources and cross-reference information to verify its authenticity.

2. Find a Unique Angle:

   • Identify a fresh angle, perspective, or aspect of the story that hasn’t been explored extensively. This could involve interviewing different sources, investigating lesser-known aspects, or offering a unique analysis.

3. Add Value Through Analysis:

   • Provide insightful analysis, commentary, or interpretation of the topic to enrich the reader’s understanding. Offer context, background information, or expert opinions to enhance the article’s value.

4. Craft Original Content:

   • Strive to create original content by synthesizing information from various sources and presenting it in a compelling and unique way. Use your voice, style, and expertise to distinguish your article from others on the same topic.

5. Credit Sources Appropriately:

   • If you must reference existing articles or sources, ensure proper attribution and acknowledgment. Use quotes, citations, and hyperlinks to credit original sources and avoid plagiarism.