Master the ‘write stuff’ with The South African

Module 1: Introduction to Voice, Style and Target Audience (2 hours)

5 Topics | 1 Quiz

The South African: Inked in solid ethics and strong values

SEO and Keyphrase Targeting

Who are we talking to?

Mobile optimisation

Module 2: Crafting the Right Tone and Style (2 hours)

7 Topics | 1 Quiz

How We Tell “Our” Stories

Always Fair, Always Accurate

Proper Sourcing and Citing

Building Trust and Confidence

Creating an Engaged Reader

Mastering Names, Titles, and Officeholders

Polishing Writing on Parliament, Government, and Locations

Module 3: Structuring and Formatting Content (2 hours)

8 Topics | 2 Quizzes

Crafting Effective Headlines

Headline questions for podcast

Writing Engaging Blurbs and Excerpts

The Art of the First Paragraph

Second paragraph (context)

Beyond the introduction

Ideal Content Length

Mastering Sub-Headings & Sub-head tips (30 minutes)

Module 4: Enhancing Content with Media (3 hours)

8 Topics | 1 Quiz

How to Embed posts in article

Sourcing Images

Handling Sensitive Content

Writing Image Captions

Module 5: Links and SEO Optimization (2 hours)

7 Topics | 1 Quiz

How to use Tags

Guidelines on Internal Links

When to use No-Follow Links and how to insert them

Canonical Links

Targeted keyphrase strategies

Pointers for good readability

Training, Technical and Quality (TT&Q)

Module 6: What you need to know(1.5 Hours)

4 Topics | 1 Quiz

Push Notifications

Writing Principles: Before the story starts

Module 7: Advanced Techniques and Content Evaluation (1.5 hours)

7 Topics | 1 Quiz

Author Profiles

How to set up a good user profile

Google Analytics Custom Report

Understanding what Google Wants

Choosing the right story

Developing Unique Angles

Module 8: Writing for Engagement (1.5 hours)

9 Topics | 1 Quiz

Using Power words for page views

Module 9: Associations (15 min)

3 Topics

I Love South Africa

Die Suid-Afrikaner

Other Resources

9 Topics

The South African Handbook, Guides and Policies

Free-to-use images

9 steps to publishing in WordPress

Determining relevance in SA online media

Aggregation – best practice

Video guidelines

National and Regional News

Google guidelines on ‘people-first’ content

Module 3 Quiz

Master the ‘write stuff’ with The South African Module 3: Structuring and Formatting Content (2 hours) Module 3 Quiz

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Question 1 of 16

1. Question
Hyperbole is only permissible when using “millennial speak”
- True
- False
Correct

Incorrect
Question 2 of 16

2. Question
Headlines should always use language and imagery that appeals to a specific group to resonate with diverse audiences
- True
- False
Correct

Incorrect
Question 3 of 16

3. Question
What are some potential ethical considerations when using emotive language and agitation in headlines to attract readers
- Only considering the impact on readers who agree with the perspective
- Considering the potential impact on all readers, including those who may be offended or misled
Correct

Incorrect
Question 4 of 16

4. Question
What is the main purpose of the blurb/excerpt?
- To summarize the entire article
- To include a powerful quote
- To draw the reader in and provide an introductory overview
Correct

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Question 5 of 16

5. Question
How long should the excerpt be?
- Between 50-100 characters
- Between 100-156 characters
- As long as possible
Correct

Incorrect
Question 6 of 16

6. Question
What should be answered in the first paragraph?
- Only the "who" and "what"
- Only the "where" and "when"
- All of the five Ws
- Only the "how" and "why"
- Only the "what" and "when"
Correct

Incorrect
Question 7 of 16

7. Question
The introductory paragraph can be as long as you want as long as it is 80 words or less
- True
- False
Correct

Incorrect
Question 8 of 16

8. Question
What should be elaborated on in the third paragraph and beyond?
- Only the Five Ws
- The Five Ws, what has happened, what is happening now, and what will happen
- The Five Ws and the consequences of the topic
- What is happening now, and what will happen
Correct

Incorrect
Question 9 of 16

9. Question
What is the purpose of posting comments on articles?
- To promote the writer's own work
- To distract from the main topic
- To encourage healthy and informative debate
- To ensure all comments are shared
Correct

Incorrect
Question 10 of 16

10. Question
Switching between past and present tense is recommended
- True
- False
Correct

Incorrect
Question 11 of 16

11. Question
All articles need to have a word count of no less than 400 words
- True
- False
Correct

Incorrect
Question 12 of 16

12. Question
Where should your first sub-head (H2) appear in the article?
- After the first paragraph
- After the main paragraph
- After the second or third paragraph
Correct

Incorrect
Question 13 of 16

13. Question
What is the purpose of using H3 headings?
- To separate text every 100 words
- To emphasize important points
- To create a table of contents
Correct

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Question 14 of 16

14. Question
Match the heading types to their characteristics
Sort elements
- Hold higher keyword strength
- Should be used after an H2 heading
- H2 Headings
- H3 Headings
Correct

Incorrect
Question 15 of 16

15. Question
What should the URL always contain?
- Only the headline text
- The primary/focus keyword or keyphrase
- Punctuation and stop words
- The linking words to the website
Correct

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Question 16 of 16

16. Question
If the article contains video footage or is photo-heavy?
- Add VIDEO or PHOTOS at the beginning of the URL
- Add VIDEO or PHOTOS at the end of the URL
- Compress the images for faster mobile upload
- Shorten the URL to save mobile data when downloading
Correct

Incorrect

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